GDAP sets 'aggressive' drive to reach global markets
[Industry News]

 The game-development industry, an emerging subsector under the information-technology and business-process outsourcing (IT-BPM) industry, is embarking on an aggressive campaign to reach out to global markets with the Department of Trade and Industry (DTI) by lining up more trade missions for the rest of the year.  Andro Baluyut, chief executive officer of GameOps Inc. and board member of the Game Development Association of the Philippines (GDAP), said that the industry has been on the move to create more partnerships between local game developers and international-gaming studios with the DTI’s support.

“Government support has been very strong. From September of last year until March of 2015, we’ve had three trade missions in the United States, Canada and Korea. For the rest of the year, we’ll be going to Singapore and Hong Kong, and going back to the US,” Baluyut in a phone interview said.

Canada is being targeted as its game-development industry has been pegged at $ 3 billion with the number of game professionals rising. The GDAP board official said that trade promotion was in aid of building its international network of partners of game-development studios, a significant move in facilitating knowledge transfer to the nascent industry. With the country’s cost competitiveness, the industry’s minimal barriers to entry, and Filipinos’ English skills, the Philippines remains a prime destination for international gaming companies looking to outsource game-support services

“The Philippines is the ideal set up for that. Thailand, Bangkok,Vietnam, and other Southeast Asian countries can go too, but [other countries] don’t have the same combination of the language and the cost,” Baluyut added.

A main objective in promoting the Philippines’s skill in the industry, as prescribed in its road map, is enticing international players to set up studios here, which will see local employment of Filipino developers as well as serve as the “best form of expertise transfer.”


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