INSIGHTS - The Trendnewsletter
[Trade Fairs News]


  Learning by playing: the digital revolution in the children's room


Playing becomes learning, and learning becomes digital: apps for learning languages, robots that teach children programming and interactive kits are conquering children's rooms, because parents have learned that the new technologies and media don't present a danger, but can in fact be enormously valuable for early childhood education.

They can, for example, already learn languages perfectly at an early age with the new media. Apps like Lingumi are specially developed for children of preschool age, and playfully and age-appropriately teach, for example, English as a second language.

Another area in which the new media plays an important role: STEM – science, technology, engineering and mathematics. With unique ideas like the wooden robot Cubetto or the interactive handicraft kits of the London start-up "Technology Will Save Us“, children are introduced to technology, programming and the sciences, and in this way playfully develop precisely the competencies that will be essential in the society of tomorrow.


      App for the first foreign language: learn English with Lingumi

Toby Mather knows: "Two to four-year olds have twice the learning capacity of adults. In the phase prior to school, important pathways in the brain can be activated, which later open up many possibilities for children, from learning languages to concentration and creativity."

With his company, Mather has developed the app Lingumi, which finds the basis for its approach right here: in 10 to 15-minute lessons, preschool children learn English together with their parents, and thanks to the playful approach, in such a way that an "I have to learn now" feeling doesn't even arise.


      Learning in focus: the exhibitors at Kind + Jugend

Those who are interested in early childhood education will find a comprehensive overview of the latest products, trends and developments at Kind + Jugend from 14 to 17 September 2017.
Well-known exhibitors like:

  • HABA
  • Hape/Käthe Kruse
  • Playgro
  • Sigikid or
  • Vtech

are on location and present their latest innovations and concepts here.

And of course the top players from all other segments of baby and children's outfitting will also be found at the number 1 in Cologne: manufacturers like Britax Römer, Chicco/Artsana, Cybex, Dorel, Geuther, Joolz, Paidi, Pinolino or Recaro are already registered.


      We are looking forward to you visit!

The Kind + Jugend takes place from 14 to 17 September 2017

Secure your tickets for Kind + Jugend now in the online Ticket Shop – in this way you save real money with the advance sale price, and at the same time avoid the waiting times at the box offices during the trade fair.



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