MUBA is the biggest consumer trade fair and exhibition held every year in Basel, Switzerland. It highlights a guest country in one huge pavilion at the venue, which may feature its economy such as exports in products and services, tourism, culture and arts, among others. Philippines was the guest country in 2009 which brought a major success, attracting more visitors than in a previous year. It presented not just as a tourism and relaxation destination but a venue for forging good business relations. Muba is scheduled to be held on 05-14 February 2010.
Philippines will once again showcase its products in MUBA 2010 because we believe that participating in exhibitions will continue to be a highly efficient marketing instrument in the future. Customer proximity on an emotional and interactive platform like the one offered by muba is not only a promising approach, but also one that is more important than ever before. Under the Philippine pavilion, we have nine companies who will showcase its products and services; Balasi Exports, CSM Enterpise International, Chamber of Real Estate and Builders Association, Forever Bags, Rent A home, Tatak Bulakenyo, Kolbi Swiss, Philippine- Swiss Trade Promotions and Miss Fashion. These exhibitors can meet thousands of buyers and professionals from different industries which may lead in finding new business partners in Europe. In addition, they can identify the market trends and opportunities as they can exchange and gather expert knowledge about trends in Switzerland and the rest of Europe.
~ January 25, 2010
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